Privacy Policy.

Effective date: 22 October 2026

Business: Political Brand Institute Pty Ltd (ABN 74 702 445 047), 388 George Street, Sydney NSW 2000, Australia ("we", "us", "our")
Privacy contact: support@politicalbrandinstitute.com

1. Purpose and scope

This Privacy Policy explains how we collect, hold, use and disclose personal information when you:

• visit politicalbrandinstitute.com;
• make an enquiry or subscribe to updates;
• buy a Report or Dashboard access, or create or use an account; or
• receive marketing communications from us.

2. Information we collect

Depending on how you interact with us, we may collect:

• identity, organisation and billing details, such as your name, business email address, organisation, job title, phone number, company website, registered address, tax or registration identifier, accounts-payable email, purchase-order requirement and requested invoice terms;
• purchase details, such as Products bought, transaction status and tax information;
• account and access details, such as login details, Dashboard access records and support communications;
• website and device information, such as IP address, browser type, device identifiers, pages viewed, referring pages, and cookie or similar-technology information;
• enquiry, feedback and correspondence; and
• marketing preferences and consent records.

We do not collect full payment-card details. Stripe processes payments under its own privacy policy.

3. How we collect information

We collect information directly when you complete a form, make a purchase, contact us, subscribe to updates, or use a Dashboard. We collect technical information automatically through cookies and similar technologies.

We use Google Analytics to understand how visitors use the website, and Google Ads and LinkedIn's Insight Tag to measure and improve our advertising. These tools use cookies and similar technologies, through which Google and LinkedIn may collect information such as your IP address, device identifiers, pages viewed and how you reached our website. Stripe uses cookies at checkout to process payments and prevent fraud.

4. Why we use information

We use personal information to:

• provide, operate, secure and improve the website, Reports and Dashboards;
• process payments, review business invoice requests, confirm agreed billing arrangements, fulfil orders and provide support;
• communicate about purchases, access, service updates and enquiries;
• send marketing communications where you have consented, or where the law otherwise allows;
• prevent fraud, misuse and security incidents;
• comply with legal obligations and enforce our rights;
• measure and improve our advertising, which may include showing our ads to people who have visited our website; and
• analyse and improve our products, research communications and website.

4A. Survey research data

We commission and hold data from online surveys of registered voters in the United States. Our fieldwork partner, Full Circle Research, recruits respondents and collects their answers under its privacy policy, which tells respondents that research data may be shared with clients and licensed for research and analytics products. In line with standard research practice, respondents are not told the name of the client.

The research data we hold includes survey answers, political opinions and party preference, demographic information (such as age band, gender, race, religion, union household status, income, education, state of residence and zip code), and open-ended text responses. We do not receive respondents' names, contact details or other direct identifiers. Our Products do not show individual respondents' answers or identify any respondent. Our Products do not report results at zip-code level. We do not link research data to any website, marketing or customer record.

We use research data only for the research purposes described in our Products. We keep respondent-level research data for up to 3 years after fieldwork closes. After that, we delete it or keep only aggregated or de-identified results.

5. Disclosure of information

We disclose personal information to service providers that help us run our business, including payment processors (such as Stripe), analytics and advertising providers (such as Google and LinkedIn), website hosting providers, email and marketing providers, professional advisers, and regulators or law enforcement where required or permitted by law.

We require service providers to use personal information only to provide their services, and to protect it with appropriate safeguards.

6. Overseas disclosures

Some service providers store or process personal information outside Australia. These include:

• Stripe (payment processing): United States;
• Full Circle Research (survey fieldwork and research data): United States; and
• Google (website analytics and advertising): United States;
• LinkedIn (advertising): United States.

Our website and Dashboard hosting (Microsoft Azure) and our email and marketing services (Microsoft) store personal information in Australia. Where the Privacy Act applies, we take reasonable steps to ensure overseas recipients handle personal information consistently with the Australian Privacy Principles.

7. Marketing

We send marketing emails and other electronic messages about our research and Products only if you have opted in, or where the law otherwise allows. Every marketing message identifies us (Political Brand Institute Pty Ltd), includes our postal address (388 George Street, Sydney NSW 2000, Australia), and includes a working unsubscribe link. You can unsubscribe at any time using that link or by contacting support@politicalbrandinstitute.com. Transaction and service messages, such as receipts and access notices, are not marketing messages.

8. Cookies

Cookies and similar technologies help the website work, remember preferences, measure performance and show how visitors use the site. You can control cookies in your browser settings. Turning off cookies may affect some features.

We use three kinds of cookies:

• Essential: needed for the website, Dashboard login and Stripe checkout to work securely;
• Analytics: Google Analytics, to measure how visitors use the website; and
• Advertising: Google Ads and LinkedIn's Insight Tag, to measure how our ads perform and, where applicable, to show our ads to people who have visited our website.

You can opt out of Google Analytics with Google's browser add-on, and manage how Google personalises ads at myadcenter.google.com, or your advertising preferences at LinkedIn's advertising settings.

9. United States privacy rights

If you are a resident of a US state with a comprehensive privacy law, you may have the right to:

• know what personal information we hold about you and how we use and disclose it;
• ask us to delete your personal information, subject to legal exceptions;
• correct inaccurate personal information;
• opt out of sale or sharing of personal information, where applicable; and
• limit the use of sensitive personal information, where applicable.

We do not sell personal information for money. We use Google and LinkedIn advertising tools, which some US state laws may treat as "sharing" personal information or "targeted advertising". Where such a law applies to us, you can opt out by contacting support@politicalbrandinstitute.com.

We will not discriminate against you for exercising these rights. To exercise them, contact support@politicalbrandinstitute.com. We may need to verify your identity before acting on a request. We will respond within the time required by law.

10. Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. No internet transmission or storage system is completely secure.

We keep personal information only as long as needed for the purposes in this Policy, including legal, accounting, tax, security and dispute requirements, and then delete or de-identify it where practicable.

11. Access, correction and complaints

You may ask to access or correct personal information we hold about you by emailing support@politicalbrandinstitute.com. We may need to verify your identity first.

If you believe we have breached applicable privacy law, email support@politicalbrandinstitute.com with details. We will investigate and respond within a reasonable time. If you are not satisfied, you may complain to the Office of the Australian Information Commissioner at oaic.gov.au.

12. Children

Our website and Products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a young person has given us personal information, contact us and we will take reasonable steps to delete it.

13. Changes to this Policy

We may update this Policy from time to time. The current version will be published on our website with its effective date.