PBI USA WAVE 1 REPORT
US$11.11
The complete PBI USA Wave 1 report. For anyone who wants to go beyond the public findings and understand the full PBI story.
AVAILABLE NOW
USA WAVE 1
Wave 1 Reports & Data Menu.
USA Wave 1 reports and interactive research dashboards.
PRODUCT COMPARISON
Compare the options.
| Compare access | PBI USA REPORTUS$11.11per wave | PBI POLITICAL JUNKIE BUNDLEUS$1,111per wave | PBI ENTERPRISEUS$11,111per wave |
|---|---|---|---|
| What you get | The complete published research story | Interactive exploration of political brand health | Custom analysis of political brands and audiences |
| What you can do | Read the findings | Explore results by key audiences | Build your own comparisons |
| Complete USA Wave 1 report | Included | Included | Included |
| Interactive access | Not included | PBI Explorer | PBI Analyst |
| Seats included | 1 | 1 | 3 |
| Additional seats | Not included | Not included | US$1,111 each |
| Core results available | Selected findings in the report | All five core dashboard topics¹ | All Explorer topics, plus Media Diet |
| Audience filters on core visualisations | Not included | Standard filters. Explore one audience at a time² | Expanded filters including everything in Explorer. Combine up to three³ |
| Dashboard exports | Not included | PDF, PowerPoint, Excel and CSV | PDF, PowerPoint, Excel and CSV |
| Custom table exports | Not included | Not included | Excel and CSV |
| Custom Analysis Builder | Not included | Not included | Choose questions and compare audience breakdowns side by side |
| Significance testing | Not included | Not included | Available for eligible Analysis Builder comparisons |
| Media Diet | Not included | Not included | Explore reported use of political news sources and media platforms |
| Best for | Understanding the research story | Exploring differences between audiences | Investigating your own research questions, and incorporating findings into your own work |
1 What the dashboard covers
- Political Brand Funnel: Familiarity, willingness to consider voting for each party, preference, definite midterm vote intention and outright rejection.
- Political Brand Energy Index™: The direction and strength of voters' lean towards either party.
- Functional Brand Drivers: How voters rate each party's performance on issues.
- Party Personality: The characteristics voters associate with each party.
- Institutional Trust: Which institutions voters say they trust.
2 Explorer audience filters
Age, gender, region, urban or rural location, education, race/ethnicity, 2024 vote and swing states.
Select one filter and one audience option at a time, then compare that audience with the national total.
3 Analyst audience filters
All Explorer filters, plus generation, regional division, household income, religion, union household, party identification and midterm vote intention.
Combine up to three filters on the main dashboard pages, selecting one option within each filter.
Additional audiences in the Analysis Builder
Select audiences based on their familiarity with, consideration of, preference for or intention to vote for either party.
Our interactive dashboards.
PBI Explorer
Go beyond the headline findings. Understand how voters see each party.
Explore where each party stands with voters. See which way they lean, how strongly they feel, what drives their political preferences and what the Democratic and Republican brands mean to them.
Interactive charts cover the Political Brand Funnel, Political Brand Energy Index™, performance drivers, party personality and trust in institutions. Filter results by audience, compare your selected group with the national total, and export charts and results.
Includes the complete USA Wave 1 report, 1 dashboard seat, and exports to PDF, PowerPoint, Excel, and CSV.
PBI Analyst
Go deeper. Build your own insights.
Get everything in Explorer, plus more audience filters, Media Diet results, and a custom Analysis Builder. Combine up to three audience filters on the main dashboard pages to explore more specific groups.
Interrogate the data based on your own research interests and analytical needs, uncovering differences across audiences, exploring relationships between political attitudes and identifying insights beyond the headline findings.
In the Analysis Builder, select survey questions, apply an audience filter and compare audience breakdowns side by side. Significance testing is available for eligible comparisons, and custom tables can be exported to Excel.
Includes the complete USA Wave 1 report, 3 dashboard seats, and dashboard exports to PDF, PowerPoint, Excel and CSV.
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